Professional services
Visibility and systems for expertise led firms
Your expertise is the product, but it only wins work if the right people can find it, understand it and get in touch. I improve how firms show up on Google and in AI search, and I tidy up the systems behind the scenes that handle enquiries and casework.
Sound familiar?
- Your expertise is deep, but the website barely explains it
- Firms with less experience appear above you on Google
- AI tools recommend other firms when asked about your specialism
- Enquiries arrive by email, phone and form, with no single record of what happened next
- Casework and admin rely on spreadsheets and manual chasing
- Writing content always loses out to client work
How I help
Technical SEO
Indexing, headings, schema, speed and site structure fixed so your pages can rank.
Expert content
Articles and practice area pages written with you, and checked for accuracy before they go live.
AEO and GEO
Content and business information structured so AI tools such as ChatGPT and Gemini can understand and cite you.
Enquiry management
Every enquiry logged, followed up and tracked, so you know where work comes from and where it stalls.
Case and workflow systems
Monday.com boards for matters, deadlines and admin, with automations for the routine steps.
Reporting
Clear monthly reporting on visibility, enquiries and workload.
What changes
Every article for a regulated firm is checked by the solicitor or adviser before it goes live. You provide the expertise; I turn it into clear, searchable pages and put the systems behind them.
Stronger visibility for the searches clients actually make
Website content that reflects the firm’s real expertise
A better presence in AI search answers
Enquiries tracked from first contact to instruction
Less manual administration behind the scenes
How it works
Initial conversation
A call about the work you want more of and how enquiries are handled today.
Review and mapping
An audit of your website, search and AI visibility, plus a look at how enquiries and casework flow.
Recommendations and build
Technical fixes, expert content and the systems behind enquiries, prioritised by impact.
Support and improvement
Monthly content, reporting and adjustments based on what the evidence shows.
How pricing works
I offer hourly and project options, depending on the work involved. Short calls and quick questions are not charged.
Defined pieces of work can be quoted at a fixed price after an initial conversation.
Ed brings a rare combination of strategic thinking and practical execution. He understands the detail, explains things clearly, and delivers work that genuinely moves the needle. Once Ed takes ownership of an issue, there is no need to chase. He instinctively takes responsibility, rolls up his sleeves, and resolves whatever technical or operational challenge is required. His support is thoughtful, responsive, and consistently high quality.
David Steene, Steene Law, Care Law SpecialistsQuestions
Is this just SEO?
No. Visibility brings the enquiries, and the systems behind the firm make sure they are handled well. Most firms need both.
Do you understand regulated content?
Yes. Every article is checked for accuracy by the solicitor or adviser before it goes live, and nothing is published without sign off.
How much content do we need?
Most specialist firms do well with three or four strong articles a month on the questions clients actually ask.
Can you get us recommended by AI tools?
I can make your firm far easier for AI tools to understand and trust, which is what drives recommendations. No one can guarantee a specific answer.
Do you work with financial services and property finance businesses?
Yes, including service pages for specialist products such as bridging and portfolio finance.
Let’s talk about your business
A short, no obligation conversation to understand what is getting in the way and whether I can help.