Brand and social media
Clear messaging, and social content people actually read
Unclear or inconsistent messaging slows growth. I help you define what you stand for, then keep it consistent across your website, documents and social channels.
Sound familiar?
- Your website, LinkedIn and proposals all describe you differently
- You know you should post on LinkedIn but never find the time
- Posts you have tried felt like adverts and got no response
- A name change or new service has not been carried through everywhere
- People struggle to explain what you do when they refer you
What I do
Brand messaging
Who you help, what you do differently and why people should trust you, in a few clear sentences.
LinkedIn for owners
Regular posts from your profile and company page, informative rather than salesy.
Rebrands
Name changes and refreshed messaging carried through every channel, as with a London waste removal company I helped through its rebrand.
Content planning
A simple calendar so posting happens without you thinking about it.
Consistency
Website, brochures, proposals and social all saying the same thing.
Simple systems
If you would rather keep it in house, I set up the process and templates for your team.
Informative, not salesy
The posts that build trust share what you know: lessons from real work, answers to common questions, and a clear view on your industry. I write in your voice, you approve every post, and the aim is to be the person people think of when they need what you do.
How it works
Discovery
What you do, who for, and how you like to talk.
Messaging
A few clear sentences that describe the business consistently.
Content plan
A simple calendar of topics and formats.
Write and publish
Regular posts, reviewed by you before they go out.
How pricing works
I offer hourly and project options, depending on the work involved. Short calls and quick questions are not charged.
Defined pieces of work can be quoted at a fixed price after an initial conversation.
Ed is one of a very small group of people I have come across in 40+ years of professional practice.
David Steene, Steene Law, Care Law SpecialistsQuestions
Will the posts sound like me?
Yes. I learn how you talk and what you know, and you approve every post.
How often should I post on LinkedIn?
Two good posts a week beats daily filler. Consistency matters more than volume.
Do you do paid advertising?
I can set up and manage paid campaigns where they make sense, alongside the organic work.
Let’s talk about your business
A short, no obligation call to understand what is getting in the way. Based in North West London, working across London and the UK.