A specialist niche law firm
Helping a specialist law firm get found for the right searches
A specialist law firm with a highly specific area of practice, helping clients across England and Wales find the expertise they need through Google and AI search.
The challenge
A specialist law firm operating in a highly specific area of legal practice needed to become more visible to people looking for its expertise. The challenge was not simply to increase traffic, but to make sure the website was appearing for the specific questions and searches that potential clients were actually making.
What I did
- Fixed technical SEO issues affecting the website
- Improved the site's structure, content and search visibility
- Optimised the firm's Google Business Profile
- Worked with the firm to produce three to four expert articles each month
- Built new specialist pages targeting high intent searches
- Structured content to perform across both traditional search and AI generated results
- Moved the website to managed hosting with daily backups
Results
The firm's specialist guidance content is now a major source of organic traffic, with the website also performing strongly across Google's search results and emerging AI search platforms.
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A short, no obligation call to understand what is getting in the way. Based in North West London, working across London and the UK.